― Summary
Elevating businesses for over a decade, I specialize in harnessing Marketing Technology to catalyze substantial revenue growth. Transitioning from a foundational role as a copywriter to executive positions like CMO, my technical proficiency in automation, AI integration, and data-driven marketing strategies has consistently delivered high-impact results. My vision aligns with forward-thinking organizations that value innovation, expertise, and a deep-rooted commitment to growth.
― Languages
●●●●●● English (C2, Proficient)
●●●●●● Ukrainian (Native)
●●●●●● Russian (C2+, Expert)
●●●●●● Dutch (A2, Elementary)
― Soft Skills
Communication, Problem solving, Curiosity, Adaptability, Teamwork, Logical thinking, Time Management, Emotional intelligence, Leadership, Empathy, Continuous Learning
― Hard Skills
AI Integration, Marketing automation, CRM Optimization, Data analytics, SQL, API, HubSpot, Salesforce, JavaScript, Funnel optimisation, A/B-testing, User acquisition, User retention, Zapier, Chatbots
― Personal Interests
Music & art, History, Science, Psychology, Economics, Tech, Cycling, Tennis, Piano playing
Most Recent Experience
Senior CRM Marketer
StuDocu · Netherlands · Full-time
July 2022 – July 2023 · 1 year
As StuDocu’s first full-time CRM hire, I initiated a comprehensive system audit. New vision, approaches to optimization, guides, and technical inventions resulted in a strategic CRM roadmap that now serves as the company’s guiding blueprint for lifecycle marketing.
Performance Boost: By meticulously optimizing pivotal lead-to-conversion CRM flows, we achieved amazing results:
27% uptick in content-loop efficiency;
12% rise in user-loop efficiency;
19% growth in average subscription duration;
A remarkable 34% average increase in primary CRM funnel KPIs through consistent A/B testing and micro-segmentation strategies.
User-Centric Innovations: Leveraging our CRM, we have redefined the user journey, addressing a multitude of product challenges head-on. While the team implemented numerous ingenious solutions, one I'm particularly proud of is my AI-project: by integrating the GPT-4, we initiated a new age of hyper-personalized communications, making user interactions feel more bespoke, pertinent, and captivating.
Volunteer Initiatives: In the face of educational disruptions due to the war in Ukraine, I developed a GPT-based chatbot using Corezoid, API, and JavaScript, and made it available on Telegram. This chatbot was specifically designed to assist Ukrainian school students, including my nephews, ensuring their learning continued seamlessly even when classes were canceled due to bombings.
Based in Amsterdam, StuDocu is an EdTech leader supporting over 20 million students globally with premier study materials uploaded by other students. During its rapid growth, I spearheaded the global CRM strategy to unlock the potential of StuDocu's vast user base. In collaboration with an incredibly talented team, we introduced MarTech solutions that boosted user experience and uplifted revenue. Here's a snapshot:
― Education
― Professional Experience
Dnipro University of Technology
Master of Science: Business Economics
Sep 2007 – Aug 2012
Courses: Harvard University
Computer Science (X, P, AI, T, B)
Jul 2020 - Feb 2022
Senior CRM Marketer
StuDocu – Netherlands – Hybrid
Jul 2022 – July 2023 · 1 yr
Head of Marketing Technology
DOC.UA – Ukraine – Remote
Aug 2021 – Sep 2023 · 2 yr 2 mos
Chief Marketing Officer
APTEKA24 – Ukraine – In-office
Dec 2019 - Mar 2022 · 2 yrs 4 mos
Marketing Technology Expert
Citrus – Ukraine – Remote
Feb 2019 - Apr 2020 · 1 yr 3 mos
Chief Marketing Officer
Ning – Ukraine – Remote
Jul 2017 - Dec 2018 · 1 yr 6 mos
Head of CRM
ALLO – Ukraine – In-office
Jun 2016 - Jul 2017 · 1 yr 1 mos
Head of Lifecycle Marketing
PrivatBank – Ukraine – In-office
Sep 2013 - Jun 2016 · 2 yrs 10 mos
Senior Copywriter
PrivatBank – Ukraine – In-office
Jun 2012 - Sep 2013 · 1 yr 4 mos
Freelance Copywriter
Multiple contracts – Remote
Jul 2007 - Jun 2012 · 5 yrs
Career Overview
Foundational years: My career in marketing technology began over fifteen years ago as a freelance copywriter. This foundational experience shaped my understanding of the power of words and the importance of precise communication in marketing. My journey from crafting compelling content to mastering customer relationship management (CRM) strategies allowed me to discover my passion for combining analytics with creativity to optimize customer journeys and drive business growth.
Evolving Roles & Expertise: Over the years, my roles have evolved significantly. After spearheading the largest CRM team in Ukraine at PrivatBank and driving remarkable revenue growth, I sought new challenges. This led me to integrate complex CRM systems at ALLO, refine marketing strategies as a CMO at Ning, co-found apteka24.ua, and elevate MarTech solutions at DOC.UA. Each position honed my skills in leadership, strategic planning, and marketing automation architecture, reinforcing my expertise in not only leading teams but also in delivering hands-on solutions that propelled companies to the forefront of their markets.
Future Focus: Embarking on a new chapter after a reflective pause, I stand revitalized and fully prepared to dive into a meaningful, long-term role. My recent experience in the Netherlands, navigating through unprecedented personal and global challenges, has not only honed my skills but also strengthened my resilience and adaptability. Now, with a renewed focus and a wealth of experience, I seek to join a visionary organization where I can contribute significantly over the next decade. My goal is to find a role that aligns with my passion for hands-on work, leveraging my deep expertise in analytics, programming, and AI to drive growth and innovation. This next stage in my career is not just about professional advancement; it’s about finding a harmonious balance, where I can apply my skills in a supportive, dynamic environment while cherishing life with my family. As I stand at this juncture, ready and eager, I bring not just my technical skills, but a spirit of resilience, adaptability, and a deep-rooted commitment to delivering lasting value and efficiencies.
― Martine Peeters, STUDOCU, 2023
Oleksandr is a real CRM wizard, who probably has ALL the available knowledge within this domain. He keeps surprising me with the creative ideas and solutions he comes up with. In the rare case of him not knowing something by heart, he dives into the literature and immediately gets what should be done. It's a true inspiration to work with someone who is such a specialist and so passionate about his profession.
As an SEO team lead, I worked with Oleks on the apteka24.ua project. Together we solved the difficult task of recovering the website from a Google YMYL penalty and achieved an increase in project traffic by more than 100%. I can say that Oleksander is an excellent manager. He works for results, always ready to test any ideas of product development and supplement these tests with his ideas and thoughts, which are based on a vast amount of experience and knowledge in marketing. Oleks is an excellent CMO, able to organise the work of a team of marketing experts to achieve any goals and objectives.
― Maksim Misichenko, Promodo, 2022
What they say:
Key Highlights
Over a decade of MarTech expertise with a strong foundation in copywriting and CRM.
Dynamic leadership and mentorship across various marketing roles.
Resilience and adaptability in the face of significant personal and global challenges.
A deep-seated preference for hands-on roles that bring joy and fulfillment.
A current focus on securing a long-term, stable role in a visionary organization.
Proficiency in leveraging analytics and programming for operational excellence.
Detailed career milestones in the CV offer an in-depth view of my contributions →
